ESL Launches Brand Campaign Ahead of 25th Anniversary
Esports tournament organizer ESL, part of the ESL FACEIT Group, has revealed a new brand campaign called “Live Legendary” as it prepares to celebrate its 25th anniversary. This initiative will be showcased during the IEM Cologne event and includes updated visuals and assets.
Campaign Details
The “Live Legendary” campaign aims to commemorate ESL’s extensive history in the esports industry. The new design elements, created in collaboration with Design Bridge and Partners, feature the current ESL color scheme of bright greens and yellows. The fonts used in the campaign are inspired by stone carvings, symbolizing ESL’s long-standing presence in the esports world.
ESL’s Legacy
Founded in Cologne, Germany, 25 years ago, ESL has been a cornerstone of the esports community. It is particularly renowned for its Counter-Strike tournaments, such as IEM Cologne and IEM Katowice. Since 2022, ESL has been part of the ESL FACEIT Group, following its acquisition by Savvy Games Group.
Significance of the Campaign
The “Live Legendary” campaign underscores ESL’s role in shaping esports. According to Fabio Tambosi, Senior Vice President of Marketing at ESL FACEIT Group, the campaign positions esports as a new frontier of fandom that blends competitive gaming, entertainment, and culture. Tambosi highlighted that ESL tournaments have been creating legends for over two decades, and the campaign invites fans to become part of this legacy.
Broader Implications
This new branding campaign is not just a visual update but a strategic move to reinforce ESL’s influence and legacy in the esports sector. As ESL approaches its 25th anniversary, the campaign is a reminder of its contributions and ongoing commitment to the esports community. The refreshed branding is expected to resonate with both long-time fans and newer audiences, potentially expanding ESL’s reach and impact.
Future Prospects
As ESL continues to innovate and celebrate its heritage, the “Live Legendary” campaign sets the stage for the future of esports. It highlights the importance of staying relevant and evolving with the times while honoring the past. This approach could serve as a model for other esports organizations looking to balance tradition with modernity.
In summary, ESL’s “Live Legendary” campaign is a significant milestone as it marks 25 years of pioneering in the esports industry. The campaign not only celebrates ESL’s storied past but also looks forward to the future, inviting fans to be part of the ongoing journey.
